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The Culture Challenge: How Leadership Can Develop The I’ll Be Back Culture
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You've assembled your company "dream team". What can you do to make sure your employees want to stay? Follow these 7 tips for a happy, healthy, productive company culture, and you won't have to worry about your competition poaching the best of the best.
"Our employees will treat customers based on the way we treat them. I call this the Employee Golden Rule. My formal description of this rule is similar to the familiar adage, “Do unto others as you would want done unto you.” My spin on it is this: Do unto our employees as we want done unto the customer. (And maybe even better.)
"The way employees are treated sets the tone for how they treat others—inside and outside of the organization. I’m my new book, I’ll Be Back: How to Get Customers to Come Back Again and Again, I dig a little deeper on how to create the I’ll Be Back culture."